Here at Kimco, we always stress that our success is contingent upon the success of the communities in which we serve. In this vein, we schedule a series of events that will give back to those communities. Our most recent examples are two events that took place at our Forest Avenue Shopping Center in Staten Island, New York and at our Westlake Shopping Center in Daly City, California.

Forest Avenue Shopping Center

On the East Coast, we gave our shoppers a head start on their spring cleaning through an e-waste recycling event. Back in 2011, New York State passed the NYS Electronic Equipment Recycling and Reuse Act, which makes it mandatory for New York residents to recycle their electronics. But consumers don’t always know how to recycle these products. That’s where Kimco came in.

Have a VHS tape deck that you haven’t used in 10 years? How about a printer, old keyboards, or an iPhone? They could all be donated at this event. In fact, any electronic or entertainment product was accepted, with the exception of home appliances like microwaves, air conditioners, and blenders. In early March, more than 200 households donated approximately 21,000 pounds of unwanted electronics at our Forest Avenue Shopping Center.

The event was hosted by Christine Datz-Romero, the executive director of Lower East Side Ecology Center. During the event, Lower East Side Ecology Center employees unloaded customers’ vehicles and then sorted the materials by type. While this was occurring, customers filled out a quick survey to further improve operations for the event and to track how many people attended. The electronics then traveled to the Lower East Side Ecology Center’s Brooklyn warehouse to be weighed, and then ended up at a recycling facility upstate.

Christine chose Forest Avenue Shopping Center for this year’s event as the organization hadn’t previously held an event in the Port Richmond neighborhood. Normally, these events occur near public transportation, but Forest Avenue Shopping Center is located along a major road in the heart of the community, making it an ideal suburban choice.

One of the most interesting things for Christine is to educate customers about why it’s important to recycle these types of appliances. Even though there is a lot of toxic material in electronics, there are also valuable materials in electronics. For example, those old clunky TVs that people have sitting in their basement can have anywhere from four to eight pounds of lead in them, and shouldn’t be buried in a landfill or burned, which will poison the air. On the other side of the coin, cell phones have gold in them, and 500 cell phones have enough gold to make a wedding ring!

To advertise the event, the Lower East Side Ecology Center partnered with the local city council and a representative from Community Board One to get the news out. In addition, the event was advertised in local papers, on Twitter, and on Lower East Side Ecology Center’s website.

Westlake Shopping Center

On the other side of the country, Westlake Shopping Center in California held an Earth Fest event in mid-April. This family-oriented outing offered treats and activities to adults and children alike, while educating attendees on ways to become more sustainable. Activities included balloon twisting, kids’ crafts, face painting, an electric car display from City Toyota, retailer offers and samples, a spin-to-win prize wheel with eco-conscious rewards, and live music from Amy Obenski and Dan and Laurel Duet. Additionally, we planted a tree at the center as 2016’s Earth Day environmental pledge.

All in all, over 2,000 people attended the inaugural Earth Fest event. Check out some of the photos of the event below.

Shoppers visiting the event had a chance to win an eco-friendly prize on the spin-to-win wheel

Nature dancers entertain local children

Bubble dances are a crowd-pleasing favorite

Management planted a ceremonial Earth Day tree at Westlake Shopping Center

Crowds enjoy the festivities at Earth Fest 2016

Visitors got to try out a Toyota hybrid car

The Daly City police force teach children CPR

  • CATEGORY: General
  • DATE: Thursday, April 21, 2016