Cleaning out your closet can be a chore. But if you do it as well as Stefanie Lutzo, it can turn into a career owning trendy fashion boutiques.

Delsette, which recently opened in Ardmore, Pennsylvania’s Suburban Square this June, provides its customers with modern, fresh designer pieces and styling services such as closet editing, custom alterations, and personal appointments for those that want to step up their fashion game. Stefanie has been in the boutique business for over 15 years, most notably with her Philadelphia boutique Adresse, but recently opened up Delsette as her next chapter.

“I really believe there’s a lot of energy in the square with the new Soul Cycle opening and the necessities of life like lululemon and Sephora,” she said about her choice in location. “It has a good mix of retail, food, and specialty stores. I just feel like it has a great energy and it’s the place to be.” It’s true—Suburban Square has always been a center of trendy new shops, restaurants, and even a farmers market.

If anyone would know about trends, it’s Stefanie. Her nearly two decades of experience have played a huge role in selecting luxury brands and running the newly-opened Delsette, which is named after her mother. “I really rely on my experience and my own methods of forecasting,” she explained to us about selecting the boutique’s merchandise. The pieces stocked at Delsette are from innovative and visionary designers—those that Stefanie considers “the next big thing.” Her current favorites include sweaters by Barrie, one of many trendy designers carried at the boutique. Other designers include Elena Ghisellini, Adam Lippes, and Elle Sasson, to name a few.

Barrie sweater—a favorite of boutique owner Stefanie Lutzo

Simple shopping is not the only service offered at Delsette. Closet editing is a specialty that the boutique can provide beyond the storefront. Stefanie describes this closet curation as “going to someone’s house and having them say ‘I really don’t wear this,’ or ‘what essentials are missing from my closet?’ We map out an essentials plan for what they think they need. It’s everything from getting some basics, down to learning about what makes their world of clothing make sense.”

It’s about cleaning out those pieces that haven’t been worn in 10 or 15 years and adding ones that can really pull together a defined sense of style. Those found shopping at Delsette are often looking to boost their personal style with hard-to-find brands or special pieces that pull a closet together.

So who’s her typical customer? Women with discerning fashion tastes that are “looking for special pieces or brands they can’t find.” The fashion-forward can also get inspired by Delsette’s online presence. Its website and Instagram both post fashion inspiration photos and clothes that can be found in the boutique. These hand-chosen pieces and posts, with a distinct fashionista flavor about them, serve to emphasize Delsette’s tagline: “A curated world for the fashion visionary.”

Delsette celebrated their grand opening on June 10 with champagne, treats, and extended hours to introduce the Main Line’s suburban customers to her Philly-brand of style. The store is the latest example of how Kimco aims to diversify its tenant mix to shoppers to offer them a collection of mom-and-pop shops mixed with larger retailers to satisfy every customers’ need.

This has been an installment of StoreFront, an interview series with leaders of successful retail businesses. For more interviews, visit the StoreFront page. To learn how you can be featured, email us. We’d love to hear from you.

  • CATEGORY: Storefront
  • DATE: Thursday, June 23, 2016