DRIVING HOLIDAY FOOT TRAFFIC IS NO SMALL FEAT

Hear that? That's the sound of retailers across the country catching their second wind for the big holiday shopping finale. As you've probably already read, consumers spent $11.4 billion on Black Friday, $52.4 billion over Black Friday weekend, and $1.25 billion on Cyber Monday -- all record numbers.

But while these stats show signs of good things to come, it doesn't mean every retailer is doing well. What's important to you is how you can boost your foot traffic and sales. This is especially true if you are a smaller retailer, as some mid-sized stores and mom-and-pop shops have to work twice as hard to compete against the big-box juggernauts.

We asked our blogging team to reach out to some of our retailers and property managers to find out what they're doing to increase their foot traffic this holiday season. One of the first who stepped up was Mark Bachus, the General Manager of Suburban Square, Kimco's open-air lifestyle center in Ardmore, Pa.

We interviewed him to get his take on the retail traffic and sales forecasts, and the strategy and tactics he's using to drive traffic to Suburban Square this holiday season. Mark told us the #1 way to get consumers into stores this season, as well as the biggest mistake retailers can make to hurt their sales. Tune in for Mark's perspective and advice, or click the links below to jump to a specific part in the video.

If you don't have time to watch video, here's a quick snapshot of the ideas and tips Mark covered during our interview. But there's a lot more where that came from, so we encourage you to watch the video when you have time.

  • Integrate social media into your traffic-driving efforts. Now is the time to launch a social media marketing program if you don't have one, or build upon the program you have in place.
  • Amp up your customer service. Make sure you have enough employees on hand to help customers on the floor at the point of sale.
  • Hold in-store entertainment events, private shopping nights, and evenings for friends and family to create fun, personal shopping experiences.

After you're done watching, share your strategies for boosting foot traffic this holiday season in the comments section.

You can also read the transcript of our interview here.

  • CATEGORY: General
  • AUTHOR:
  • DATE: Thursday, December 22, 2011