New retailers are popping up everywhere, with our Wilton River Park Shopping Center in Wilton, Connecticut being the latest hot spot. Thanks to Kimco’s Pop It Up Here! program, where interested pop-up owners can find available space in our portfolio, we welcomed a great new pop-up shop to the center this past month.

Jackie Fucigna, the owner of No. 299 in Fairfield, Connecticut, was already thinking of expanding her unique home decor, gift, and jewelry shop in the Fairfield County market. Her friend came across our article in Good Morning Wilton, which talked about our new program and available pop-up space at our Wilton River Park Shopping Center, and the rest is history. Jackie reached out, we showed her the site, and she found the ideal space that was move-in ready and offered a clean slate for her vintage-inspired vibe. It was truly the perfect fit for Jackie, who was looking to test another store in the market with a short lease, and for us, as we didn’t have another home decor use in the center. We knew No. 299 would be a great complement to our existing mix of local shops and large retailers.

The store officially opened on May 1 and will be at Wilton River Park through June 2018, if not longer. Jackie started the business out of her garage before expanding into a brick-and-mortar location in downtown Fairfield. In fact, the store’s name is inspired by Jackie’s home address, where she first started selling her one-of-a-kind pieces collected at flea markets and refurbished furniture. Now, customers can purchase everything from seasonal goods and gifts like candles and accessories to art pieces, pillows, and distressed dressers at her Wilton location.

Since opening, No. 299 has already participated in our Mother’s Day fundraiser to benefit Wilton Public Schools’ Parent Teacher Associations (PTA). When customers shopped at select stores at our center from May 6 to May 13, and brought the promotional flyer or mentioned code “Wilton Public Schools PTAs,” 15 percent of their purchase was donated. The money raised went to teacher grants, yearbooks, speaker series, and other enrichment programs at the town’s four local schools.

Pop-up shops not only give local business owners the opportunity to test the market with shorter-term leases, but bring new customers into the center and create liveliness. Interested in opening a pop-up shop? Check out our Pop It Up Here! program for available space in a Kimco shopping center near you.