RETAILERS FEEL THE LUCK OF THE IRISH IN 2015

Nearly 127 million Americans will be reveling St. Patrick’s Day in 2015, and with the average celebrator expected to spend $36.52 on holiday garb this year, that leaves a $4.6 billion pot of gold for retailers at the end of this rainbow.

According to the National Retail Federation, clothing retailers, bars, restaurants, and home and office décor shops will all see a big boost from the holiday. And taking just a quick look at our portfolio, we saw dozens of retailers of all shapes and sizes already jumping on the opportunity. Party City, for one, will have no shortage of decorative supplies, while Stop & Shop has all the recipes – and ingredients – you’ll need to host a delicious Irish dinner party. Dick’s Sporting Goods is making the most of the holiday by offering a range of St. Patrick’s Day-themed NHL gear, and if you’re looking for a more subtle way to pay homage to the Irish, World Market is sharing everything from Irish Breakfast Tea to Irish Stout Ketchup.

But even if you don’t have an Irish-twist at your store, the change in seasons is still reason enough to get creative in your outreach to consumers, as warm weather means people are eager to get outdoors and change out their winter wardrobe.

The Home Depot, for example, is promoting how consumers can spring all out for less – finding all the tools they’ll need to prep their homes, lawns, and gardens for the outdoor season, while The Dress Barn is luring in shoppers with their newest spring lookbook. LA Fitness is offering tips to help clients prepare for summer, while Wal-Mart is offering ideas for how people can spend their long-awaited tax refund.

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What other creative spring promotions and activities have you seen this year? Leave us a comment below.